Connie Zheng

Designer at Washingtonian Magazine


BMORE FRESH Brand Identity 

Tasked to create a branding system for organic produce, I challenge myself by purposely avoiding visual clichés associated with  the terms “organic” or “natural” (such as greens and beiges, leaf motifs, and rustic textures). The brand emphasis on locally grown produce and community lead me to draw inspiration from Baltimore-centric visual styles, such as typography inspired by the posters of Globe Press and historic maps and photographs of the city.